HelpFeedback
Nickels Und. Business 10e
Information Center
Table of Contents
What's New
Gold Standard Features
Sample Chapter
Supplements
Instructor Resource Ov...
Special Packaging
MH Connect Business


Student Edition
Instructor Edition
Understanding Business, 10/e

William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh, Applied Learning Systems

ISBN: 007352459x
Copyright year: 2013

Table of Contents



Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2 Understanding Economics and How It Affects Business

Chapter 3 Doing Business in Global Markets

Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Structuring Organizations for Today's Challenges

Chapter 9 Production and Operations Management

Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Developing and Pricing Goods and Services

Chapter 15 Distributing Products

Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources

Chapter 17 Understanding Accounting and Financial Information

Chapter 18 Financial Management

Chapter 19 Using Securities Markets for Financing and Investing Opportunities

Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters

Bonus Chapter A Working within the Legal Environment

Bonus Chapter B Using Technology to Manage Information

Bonus Chapter C Managing Risk

Bonus Chapter D Managing Personal Finances

Nickels Understanding Business Tenth Edition Small Cover

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.